You’ve
always wanted to write a book and one day, by golly, you’ve
done it. It might be your own story of recovery from an
illness - maybe it’s a romance or mystery - perhaps
a collection of your poems or short stories.
You
want to get it published but you don’t know a heck
of a lot about the business. Maybe you’ve sent the
manuscript to a couple of those big companies everybody’s
heard of and it’s been rejected. Maybe you tried a
couple of smaller, regional publishers and they passed on
it too. A bit disheartened, you decide to do an online search
for “book publishers” and BINGO! - this company
called PublishAmerica pops up.
You
check it out and are impressed. They treat their authors
the old-fashioned way - they pay them. That’s gotta
be good. They say they have 20,000 happy authors in their
stable. That’s gotta be good. The site is overflowing
with testimonials from a couple of nearly-famous people
as well as many of those 20,000 happy authors.
You
check out the message board on the site and see quite a
few people you can relate to - they’re just folks,
like yourself. All in all, it looks like a darned good fit
for you and your book.
You
contact them and they tell you to send in your manuscript.
In a couple of weeks you learn the happy news - you’ve
been accepted! You are on your way to becoming a Published
Author!
Such
a nice story! If only it ended there.
Here’s
how it really ends though:
You
get your two free author’s copies and find the book
is riddled with mistakes. It’s priced $5.00 higher
than any other similar book out there. The cover art is
amateurish. You’re disappointed but...it is
your book and you believe in it. You are a Published
Author.
Fourteen
of your friends and family order a copy from Publish America.
They care about you and share your joy. You approach your
local book store to see if they’ll stock it. Initially
they’re quite pleased to meet a local author. Then
you tell them who the publisher is and they regretfully
decline. Publish America’s no-return policy, unfavourable
discount and reputation for lack of quality kills the chances
of bookstore placement. The manager is kindly though, and
tells you he’ll take a couple on consignment if you
provide them at a 45% discount.
You
decide, based on the advice of those friendly folks on the
Publish America message board, to take matters into your
own hands. You can learn about marketing. By sheer dint
of energy and will, you’ll get your book “out
there” where it will find an audience. Word of mouth
will spread and in a few months it will start inching its
way up the sales charts.
You
take advantage of one of Publish America’s semi-regular,
“special” author discounts and buy 100 copies
of your book. You’re only out a little over a thousand
bucks. The bookstore manager said you could have a signing
at the store if you bring your own copies. You decide to
shell out a little more money for bookmarks to give away.
And a bit more for posters and a small newspaper ad to promote
the event.
The
signing goes reasonably well and you sell eight books, though
many other shoppers seem to balk at the cost. No matter.
Those eight will read it, enjoy it, and tell their friends.
You
leave three copies behind for the store to sell.
You
approach every other book store within driving distance
of your home and find another independent store two towns
away that will host a signing. Same deal as the first store
though. You only sell five books this time, even though
you paid for a slightly bigger ad in that local paper. The
bookstore manager agrees to keep one book in stock.
You
manage to sell a few copies to the people at work and to
a couple of friends-of-friends, but three months after you
received them, you still have 71 copies left at home. You
try to cheer yourself with the thought that maybe you’re
selling quite a few at those online stores Publish America
often talks about, like Amazon and Barnes & Noble. Maybe
even a few at PA’s own site.
You
keep your spirits up by chatting with those nice folks on
the PA message board. Many of them can relate to your experiences.
There’s quite a few new faces these days though, and
a few of the older ones seem to have drifted away. You’re
on your way to old-timer status there and try to offer what
advice and encouragement you can to the new folks.
Then
the magic day arrives. Your mail carrier delivers your first
royalty cheque from Publish America - confirmation indeed
of your Published Author status!
With
trembling hands you open the envelope. You scan the numbers
and feel sick. There must be some mistake! This isn’t
enough money for lunch for two at a restaurant that starts
with a “Mc.”
You
write to Publish America’s Author Support for an explanation.
They don’t respond. Angry now, you write again. This
time you do hear back and are told not to “take that
tone with us.” They dismiss your complaints as the
petulant whining of a spoiled child. They remind you that
you signed a contract. Their implication is clear: you failed
- both as a writer and a promoter.
You
post a complaint on the message board. An hour later you
check to see if there any responses and your post is gone.
You sign in to post again and find your password has been
revoked.
Now
you know what happened to some of those other, more experienced
posters. You’ve joined the ranks of the banned.
You’re
out over $1600 and 71 books lie mouldering in your garage.
Dreams
dashed, totally discouraged, you try to forget the whole
thing ever happened.
-----------------------------------------------------
This
story is the distilled experience of dozens (hundreds?)
(thousands?) of UN-happy Publish America authors. Many of
their stories can be read in detail at the message
board of Absolute Write - an online community of writers
seeking to inform and support other writers.
You
can find thousands of posts regarding Publish America by
clicking on The Neverending PublishAmerica Thread found
on the Bewares and Background Checks board. Or just click
here.
Publish
America makes money, lots of it, from sales of books to
their authors. Not from sales to the public. Not from sales
to bookstores. Despite the hype and clever innuendoes to
the contrary, they have no interest in a market outside
their stable of authors.
If
you’ve written a book that’s important to you,
a book that you believe has an audience outside your circle
of family and friends, submit it to a good agent or to a
commercial publisher which accepts un-agented submissions.
They abound. You can learn how to find them and tips on
submission by visiting quality writing sites. I’ll
list a few below.
Legitimate,
commercial publishers make their money by selling your book
to strangers. They place them in bookstores for people to
find, browse and buy. They are priced competitively. They
are edited and designed by experts. And keep this in mind
- they really do pay you - hundreds, and usually thousands
of times PA’s paltry $1.00 advance.
It
is no easy task writing a book that will sell to a commercial
publisher. The vast majority of books written never see
print. Despite your best efforts, yours may never be accepted
by a commercial house. If that is the case and you still
want to see a bound copy, you have several options: self-publishing
- vanity/subsidy publishing - or taking advantage of free
or low-cost services such as those offered by lulu and cafepress.
There
are pluses and minuses that need to be weighed carefully
if you choose any of these options. But the information
leading to an informed choice is available to anyone with
an internet connection. You can start by visiting some of
the sites listed below.
AbsoluteWrite
- http://www.absolutewrite.com/
Lots
of good articles on the site. Useful, free newsletters and
a paid version for the serious freelancer.
AbsoluteWrite
Water Cooler (message board forums) - http://absolutewrite.com/forums/
An
invaluable resource for writers at all stages of their careers.
Dozens of forums related to virtually every aspect of writing.
You can “lurk” (read posts without joining)
or join (it’s free) and participate. Many published
writers offer invaluable advice. Agents, publishers and
editors also frequent the boards. You can find me there
most every day posting under the nickname “aka eraser.”
Preditors
& Editors - http://www.anotherealm.com/prededitors/
Great
place to check the bona fides of agents and publishers.
Also contains a wealth of links to other valuable resources
for writers.
Writer
Beware - http://www.sfwa.org/beware/
There’s
no better starting point for a writer concerned about finding
an honest, legitimate agent or publisher. The good people
at Writer Beware, A.C. Crispin and Victoria Strauss, are
at the forefront of the fight against the dishonorable and
dishonest who seek to separate writers from their money.
Writing-World
- http://www.writing-world.com/
Lots
of good articles on site. Useful, free newsletter.